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Color Consciously

"In 2015, walking into a drugstore to find makeup is still torture for a black girl with dark skin. There is normally only one or two shades of foundation that are remotely close to your shade and most of the time it is stillll a touch too light, unless you are lucky enough to live near a store that carries brands like Cover Queen, Black Opal, or Black Radiance. But those brands can be a struggle to track down and if you don’t have them in your local store, like I didn’t, you might not even realize they exist. 

This is the main reason why I started my beauty diaries series. There are so many girls with darker complexions who have ruled out makeup simply because it is too difficult, and it really shouldn’t be that way."

 

I wrote this two years ago on when I started adding beauty content to my blog - before the idea of Cocoa Swatches was even conceived. Most of what I wrote then, still rings true now and I am still looking for ways to help and empower those going through similar experiences. 

That is what my latest campaign for Cocoa Swatches is all about. 

Color Consciously - because beauty isn't one size fits all. 

Beauty should be fun for everyone. Check out more info on this campaign here and in the video below. 

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