When I first started the Cocoa Swatches Instagram account, I really didn’t have a vision for what it would be or what it could be. All I knew was that doing my makeup was a creative extension of personality, BUT, I was lacking the tools I felt I needed to properly indulge in this practice. It turns out that many others feel the exact same way.
It’s no secret that the beauty world has a problem with diversity. In addition to darker complexions being underrepresented in advertisements, they are also often ignored in product development. Its really infuriating when a new foundation or concealer comes out and there is only one dark shade meant to encompass all dark complexions. This is why Cocoa Swatches is so important to me. As I began to learn more and more about the beauty world, it became clear that many beauty brands make it difficult for women of color, especially women with darker complexions, to make accurate purchasing decisions. And it’s not just about color of skin, its about one’s undertone as well.
These factors combined make it virtually impossible for those of us who fall in this very large category to make an educated purchase on a new makeup product. I was happy to see that Cocoa Swatches was doing well, but I wanted to take things one step further. I wanted to do more.
Enter the Cocoa Swatches mobile app. The latest makeup swatches on various complexions, with a few extra perks.
DISCOVER new and old makeup products through the CS swatch and review system.
LEARN makeup tips and tricks from makeup experts we love, who have paved the way in creating great content for underrepresented complexions.
COMPARE and contrast similarly marketed products and find the best one for you.
SEARCH through Instagram posts as well as new swatches in app. You’ll never have to endlessly scroll down your IG feed again!
The Cocoa Swatches app is the makeup bestie you can carry in your pocket. It will help you make informed makeup purchases and let you in on whats really good with the makeup industry.
Check out the official app demo here. (<<click!) Just search for Cocoa Swatches!
Oh and the best part, its free!!
Hope you love it!