“Beauty is only skin deep.”
It’s an old adage that you may have heard as a child or maybe as a young teen going through your formative years. It alludes to the fact that being beautiful is really determined by the quality of one’s character rather than the way one looks.
However, in today’s beauty climate heavily influenced by beauty gurus and socialites, we respect the artistry first. We admire how easily some can perfect their contour or slay their eye shadow. we enjoy watching this artwork in motion.
As amazing and fun as makeup might be, it can also be isolating and discriminatory for many, especially black women. When brands fail to create products for underrepresented complexions and the lines between appropriation and “appreciation” get blurred, frustration builds. anger grows. problems persist.
when i was a young girl i would look through the pages of teen people (remember that?) or seventeen for beauty looks that would apply to me and often came up short. even now, in 2016, its hard for me to find makeup specific content that caters to people who look like me (unless the topic is controversial or likely to go viral.)
Cocoa Swatches has always been dedicated to addressing these issues, but its time to take things to the next level.
This is where S K I N D E E P makes its entrance.